A customer sent a complaint on WhatsApp at 2pm. Your team didn't see it until the next morning. By then, they'd already posted about it online.
→You need a system that catches messages the moment they come in.
✦
Software studio · Ile-Ife · taking on three new clients
We build what your business is missing.
The slow, repetitive, frustrating parts of how your business runs — the spreadsheets being copied by hand, the WhatsApp messages no one sees in time, the dashboards that don't exist — we find them and replace them with systems that just work.
The problems we keep solving
Sound familiar?
None of these are dramatic. They're the quiet, daily losses — and they're usually the cheapest things to fix.
You hired someone just to copy numbers from one spreadsheet into another. Every. Single. Day.
→That's not a job. That's a problem we can solve in a week.
Your sales guy closed four deals last month, but nobody can tell you which leads came from where — or what your actual conversion rate is.
→You're growing blind. We build the dashboard so you can see.
You have six different tools — CRM, spreadsheets, email, WhatsApp, payments, your website. None of them talk to each other.
→We connect them. When something changes in one, the rest update automatically.
You keep answering the same twenty questions from customers, over and over. Your team is tired. Your customers are waiting.
→We build AI that answers them instantly — accurately — 24/7.
You want to use AI in your business, but every time you look into it, it's confusing, expensive, or feels like a gimmick.
→We only build AI that saves you real time or money. Nothing fancy for the sake of fancy.
What we build
The systems your business should already have.
Most businesses run on manual effort, scattered tools, and "we've always done it this way." Four things we replace that with.
01 / AUTOMATION
We connect your tools so they actually work together
Custom workflows on n8n, Make, and Zapier. When an order, lead, or message lands in one place — inventory, billing, your team, and your CRM update on their own. You stop being the human glue.
02 / MESSAGING
WhatsApp, Instagram & TikTok integrations that don't sleep
We build directly on the WhatsApp Business Cloud API, Instagram Messaging, and TikTok DMs — so businesses can answer customers, qualify leads, and recover sales the moment a message comes in. Designed and operated as a Meta tech provider partner.
03 / AI SYSTEMS
AI that does real work — not a chatbot that says "I don't understand"
Claude and GPT-powered assistants wired into your real data. Customer support that knows your products and policies. Lead qualifiers that score and route. Document and screenshot readers that turn unstructured mess into clean rows.
04 / DATA & OPS
One place for your data — and dashboards that mean something
Replace the fourteen spreadsheets with a real database. Airtable or Supabase when speed matters, BigQuery when scale does. GA4 wired up properly, dashboards your team will actually open, reports that generate themselves.
How we work
Three steps. That's it.
01
We learn how your business actually runs
Not the version on your website. The real one — who does what, what takes too long, what falls through the cracks, and where money is leaking without anyone noticing.
02
We show you the plan before we build
You see exactly what we'd build, which tools we'd use, and what changes for your team. Fixed scope, fixed price, no surprises. You approve, then we start.
03
We build it, test it, and hand it over
You own everything. Your team gets trained. We document how it all works. If something breaks you're not stuck — but we stick around if you'd like ongoing support.
Selected work
Here's someone like you. Here's what changed.
A sample of what we've shipped recently. Client names are kept private, but every number below is real.
"We had hundreds of sales calls a day and no way to know what was being said on them."
We built an AI pipeline that ingests recorded sales calls, transcribes, and analyses each one for outcome, objections, scripts followed, and coachable moments. Insights surface in a dashboard the ops team checks daily.
Outcome
Call-by-call insight at the scale of thousands per week
Clauden8nSupabaseWhisper
"Eight sites, eight analytics setups, zero way to see the whole picture."
We consolidated eight independent web properties into one analytics pipeline — clean GA4 configs, unified events, a BigQuery warehouse, and dashboards built around what the editorial team actually needs to decide.
Outcome
One source of truth across all 8 properties
GA4BigQueryLooker StudioGTM
"We were paying $850 a month in AI costs for something a junior could spec in an afternoon."
We rebuilt their cold-outreach lead qualification system end-to-end — swapping over-engineered prompts for a tight Claude pipeline, caching what could be cached, and rewriting how leads got scored.
Outcome
9.5× cheaper · same accuracy · faster runs
Clauden8nAirtable
"Same twenty questions on WhatsApp. Every. Single. Day."
A full WhatsApp customer success platform built on the WhatsApp Business Cloud API. AI handles the repeat questions instantly, qualifies leads, and hands the tricky cases to a human with full context already loaded.
Outcome
Hours-long response times → instant, 24/7
WhatsApp Cloud APIOpenAISupabasen8n
Here's what changes
Real numbers from real builds.
Not theoretical. These are the actual before-and-after measurements from work we've shipped this year.
Qualifying a new lead
45 min manual
→
2 min
Monthly AI cost
$850/mo
→
$89/mo
Data entry workload
20 hrs/wk
→
0 hrs
Customer support response
4+ hours
→
Instant
About the studio
Most businesses are sitting on problems that already have solutions.
They just don't know the solutions exist. That's why UnbuiltHQ exists.
We're a small studio that builds custom software for businesses that move fast — automations that kill repetitive work, AI systems that handle the stuff your team shouldn't have to, messaging integrations that close the gap between a customer asking and someone answering, and data setups that actually let you see what's happening.
We work the same way every time: learn how your business actually runs (not the brochure version), find where you're losing time and money, build the fix. You own everything we ship. No lock-in. No black boxes. Plain English, beginning to end.
If something feels harder than it should — it probably is. Let's talk.
K
Khaleel · founder, UnbuiltHQ
Ile-Ife, Nigeria
Contact
Something in your business isn't working. Let's figure out what.
Send the form, drop an email, or stop by. We answer everything inside 24 hours.
Email
khaleel@unbuilthq.com
Studio
Brookeside Villa, Modomo Ede Road
Ile-Ife, Osun State, Nigeria
Ile-Ife, Osun State, Nigeria
Hours
Mon–Fri · Replies inside 24h